Managing Your Band - Sixth Edition by : David Philp : Stephen Marcone
Making it in music has never been easy; but today it's harder than ever before. The digital age has dawned and; with it; the music biz has wholly merged with the entertainment industry. Up-and-comers are immediately faced with a dire choice: alter your art to appease the powers that be or learn to navigate the notoriously grimy underside of the most glamorous profession in the world. Whether you're a self-reliant DIY musician or an aspiring personal manager; Stephen Marcone and David Philp's Managing Your Band –Artist Management: The Ultimate Responsibility can help you keep your shirt and maybe – just maybe – make a buck; all for less than the price of a decent dinner.
Now in its sixth edition; Managing Your Band has long since been the standard bearer for aspirants and hardened vets alike. From dive bars to festivals; from branding and merchandising to marketing and publicity; from publishing and licensing to rights and contracts; Marcone and Philp leave no stone unturned in this comprehensive guide to artist management. A lofty claim; eh? No need to take our word for it – luminaries in every corner of the industry are willing to testify.
To put it mildly; the book has a reputation with record labels. John Butler; Vice President of Promotion at Curb; believes that “Marcone and Philp take on our ever-changing business with a fresh and complete approach. The breadth of information here is as important to veterans as it is to the new entrepreneurs that will power the current and next versions of the music industry.” Paul Sinclair; the EVP of Digital Strategy & Innovation at Atlantic; attests that “the 6th edition of Managing Your Band provides an excellent blueprint to follow paths of flexibility and specificity toward a successful career in music. In this book; you find the framework. Implement it well and you have a better shot of finding success with your musical art.” Joe Riccitelli; the EVP/GM of RCA; considers the book “a must for new and established managers who may need a brush-up on topics they have forgotten;” as “Stephen's & David's vast experience pays off in the 6th editio
| Media ||Softcover|
| Length x Width x Height||11 x 8.5 x 0.616 inches |
| Shipping Weight||2.43 pounds |
|East Coast Music Product Code ||ZHL200476|
| ISBN ||965125076|
| EAN ||9780965125079|
| 1st Publication Date||06/2017|
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