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Music Marketing : Press, Promotion, Distribution, and Retail : by Mike King : # 50449588
Music Marketing : Press, Promotion, Distribution, and Retail : by Mike King : # 50449588


 
Music Marketing : Press, Promotion, Distribution, and Retail : by Mike King : # 50449588

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Music Marketing : Press; Promotion; Distribution; and Retail : by Mike King, : Mike King : Berklee Press Series : Softcover : Published by Berklee Press : # 50449588
Features
Music Marketing by : Mike King


Berklee expert speaks on how to market and distribute your songs and group.

Sell more music! Learn the most effective marketing strategies available to musicians; leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step; you will develop an active marketing plan and timeline tailored to your unique strengths and budget.

You will learn to time your marketing campaign effectively; publicize your music to traditional print outlets and emerging online opportunities; understand the current opportunities for online; satellite; and terrestrial radio play as well as navigate various retail and distribution options; both at brick-and-mortar and online options; such as iTunes; Rhapsody; and other services.

. . . . Sample Audio & etc. . . .

Traditional Brick-and-Mortar Distributors Making Money Through Merchandise Sales Creating a Marketing Plan That Works Contents-first page only Back Cover Front Cover

          PRODUCT INFORMATION

PublisherBerklee Press
Media Softcover
Pages224
Length x Width x Height9 x 6 x 0.603   inches
Shipping Weight1.79 pounds
East Coast Music Product Code ZHL50449588
UPC Code884088244767
ISBN 087639098X
EAN 9780876390986
1st Publication Date08/2009

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