Today's music business is clearly not like it was in its peak years of the 1980s. The never-ending flow of new digital technology combined with internet-based marketing and distribution have forever altered the playing field. These changes have created a new wave of independence that has led to opportunities for artists to have much more control over their careers. Gregory J. Gordon (CEO & Founder of Pyramind), along with Tess Taylor (President & Founder of The National Association of Recording Industry Professionals), Steffen Franz (President & Founder of The Independent Distribution Collective), and Paul Terry (President of Paul Terry And Associates, Management & Entrepreneurial Training for Social Enterprise) join forces to present a compelling and thought-provoking guide to the entrepreneurial nature of the music business. This is the third book in the Pyramind Training series, and it's accompanied by a DVD that contains a discussion with Steffen Franz and Gregory J. Gordon and supporting documentation for independent artists seeking to build their plan for success.
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| Format ||Book & DVD|
| Category ||Pro Audio Textbook|
| Shipping Weight||2.2 lbs |
|Alfred Publishing Item ||00-34404|
|Product Code ||YL00-34404|
| ISBN 10 ||0739071955|
| EAN ||9780739071953|
Gregory J. Gordon : Author
Paul Terry : Author
Steffen Franz : Author
Steve Heithecker : Author
Tess Taylor : Author
Title: Creating Your Resume Checklist
Title: Chapter 7: Sample Resumes and Cover Letters
Title: Chapter 6: Your Marketing Tools--The Resume
Title: Before You Create Your Resume (or 'How to Market Your Most Important Product--You!')
Title: Your Network
Title: Your Favorites?
Title: Your Favorites?
Title: Who Is the Target of This Document?
Title: What Is a Business Plan?
Title: Video Games--The New Frontier
Title: The Six Basic Elements of a Business Plan
Title: The Rest Is Up to You
Title: The Producer Royalty
Title: The Nine Things Employers Wish You Knew
Title: The Marketing Plan
Title: The Management Plan
Title: The Introduction
Title: The History
Title: The Good News
Title: The Financial Plan
Title: The Elevator Pitch
Title: The Business Overview
Title: The Business
Title: The Basic Skills for Long-Term Success (aka Twenty Considerations for Long-Term Success)
Title: The Basic One-Page Outline
Title: The Bad News
Title: Tess Taylor's Recommended Reading List: Books
Title: Tess Taylor's Recommended Reading List: Blogs & News
Title: Terrestrial Broadcasting
Title: Ten Things You Can Do Today
Title: Ten Essential Questions
Title: Step Out of Your Comfort Zone--Take Risks!
Title: Section 4: Creating the Business Plan by Paul Terry
Title: Section 3: Welcome to the Music Business by Steffen Franz
Title: Section 2: Success Strategies by Tess Taylor
Title: Section 1: The Entrepreneurial Nature of the Music Business by Gregory J. Gordon
Title: Schmooze or Lose: Networking Tips
Title: Roles in the Music Business
Title: Risk/Reward Ratios and Determining a Pathway for Your Career
Title: References; Referrals; Testimonials; Letters of Recommendation
Title: Professional Organizations to Support Your Career
Title: Producer's Duties
Title: Producer Advance Versus Recording Costs
Title: Producer Advance (Old School)
Title: Personal Vision Statements
Title: Other Possible 'Team' Members
Title: Oh; No You Don't! (DRM)
Title: New Media
Title: Navigating the Waters of Independence: Facts and Figures in the Music Business
Title: Market Analysis
Title: Jobs in the Music Business
Title: Introduction: Some Insights into Gregory J. Gordon
Title: Introduction: Meet Tess Taylor
Title: Introduction: Adapting to a Changing World
Title: How to Begin
Title: How Long Will Writing the Business Plan Take?
Title: Getting Started
Title: Getting In: Give to Get
Title: From School to the Real World
Title: Forward; Never Straight
Title: Executive Summary
Title: Etiquette; Professional Protocol & How to Work the Telephone
Title: Employee Versus Entrepreneur: Which Is Right for You?
Title: Come and Get It!
Title: Chapter 9: Setting the Stage for Opportunity
Title: Chapter 8: You; the Complete Package
Title: Chapter 5: Got Hustle?
Title: Chapter 4: The Future's Up to You
Title: Chapter 3: Change Is the Constant
Title: Chapter 20: An Essential Plan for Success
Title: Chapter 2: Useful Resources for Achieving Success
Title: Chapter 19: The Business Plan FAQ
Title: Chapter 18: The Business Plan; Detailed
Title: Chapter 17: The Business Plan--A Roadmap to Success
Title: Chapter 16: Finding Opportunities in Tough Times
Title: Chapter 15: The Business Plan Primer
Title: Chapter 14: An Overview of the Traditional 'Record' and the Wider Known 'Music' Industry
Title: Chapter 13: How the Music Business Works
Title: Chapter 12: How Am I Really Going to Make Money in This Business?
Title: Chapter 11: Success Strategies--Some Parting Advice
Title: Chapter 10: When You Get the Gig--Producer Fee Ranges and Considerations
Title: Chapter 1: Time to Go to Work
Title: Can't Beat 'Em?
Title: Business Cards & Database
Title: Building Your Blueprint for Success
Title: Attributes of Winners & Losers
Title: Analysis & Business Development
Title: Am I an Entrepreneur? Key Questions & Personal Assessments
Title: All-in Producer Fund (Most Cases)
Title: A Sample Cover Letter
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